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Using tools like Google Search Console and SEO analytics platforms, I identified pages with declining rankings and pinpointed the causes. The focus was on relevance, accuracy, and adherence to current SEO best practices. I’ve dealt with an SEO penalty before, and reassessing keyword targeting was one of the key strategies that helped me recover my rankings. In my case, I realized I had been unknowingly over-optimizing some pages with the same keywords, causing them to compete with each other. This keyword cannibalization confused Google about which page to rank, diluting their visibility.
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Competitors
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Step 7: Identify page update opportunities
If you want to crawl your site, you can use a tool like Screaming Frog. This helps you recognize errors on your site and fix them to improve your site’s performance. If dozens of competitors already rank for a certain keyword, you may want to rethink your targeting strategy to focus on keywords that will deliver higher value results. When you conduct your SEO audit 2025, you must make sure your site is secure. People don’t want to enter sites where their information is at risk. Likewise, Google doesn’t rank sites unless they are secure for users.
- These issues can lower your website’s rank, reduce visitors, and stop growth.
- Robb and his team have managed over $10M in marketing budget and continue to accelerate the growth of clients’ businesses.
- Start by generating ideas from competitor analysis and your current rankings.
- Your site’s backlink health and overall online presence are integral to your SEO success.
Keyword Usage and Density
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